Ignite
This project was a response to the Health and Wellbeing brief set by Creative Conscience.
Problem
Problem
The pandemic has triggered a mental health crisis. Globally, anxiety and depression levels are up 25%. The last two years have been crazy, but it's time to take charge of our lives again.
Insight
Physical activity directly impacts mental health. Movement releases endorphins to improve focus and increase confidence. In Wales, only 22% of adults hit the government recommended exercise target each week. People lack the time, energy and confidence to work out.
Solution
Ignite is a community platform championing small changes to improve Wales' health. Ignite will focus on getting office workers across Wales, aged 20-35, to begin building new healthy habits in an inviting way.
Ignite is a community platform championing small changes to improve Wales' health. Ignite will focus on getting office workers across Wales, aged 20-35, to begin building new healthy habits in an inviting way.
Campaign Video
https://vimeo.com/710460025
