International Women's Week 2020
Challenge
Loughborough Women's Network hold an annual 'International Women's Week' in March, celebrating and inspiring self-identifying women with a week of events and campaigns.
As part of my role as Media and Communications Officer, I was responsible for creating an engaging identity for the week and promotional materials for each event.
Solution
I started by developing a set of characters and symbols that reflected the Women's Network identity. This developed into a cohesive set of graphical outcomes, with a bold colour scheme that proved an eye-catching campaign across campus!
