Lockdown Locks
Our challenge was the create the first big advertising campaign for 'Lockdown Locks' - following the shampoo's launch.
Lockdown Locks is a subscription-based product, that prides itself on being the only shampoo that you only need to use once a week. This campaign will target a young, ambitious audience.
This was a week-long group project as part of 'Ad-Cademy' by Brixton Finishing School (BFS.)
I worked on this project with Aishwarya, Lily, Lewis, Ray, Phoebe and Emilie. I was responsible for the campaign identity, pitch deck design and art direction.
To see more information about BFS, click here.
