Penguin Pop-Up
This project was a 6-week university project - in response to the Penguin brief set by D&AD New Blood.
Problem/ Insight
Problem/ Insight
In the last 2 years, almost 70% of people haven't visited a library. Reading is getting lost in today’s hectic world and libraries no longer fit with the fast-paced life we live.
Solution
Penguin is offering a new space for books, creating a buzz by inviting everyone to share this enjoyable and accessible experience, in real life. The Penguin Pop-Up campaign reimagines the traditional library experience, using bright orange, pop-up containers to host a collection of innovative reading spaces.
